Review comes first

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It’s a good idea to review the previous year. What worked, what didn’t, just do a bit of analysis; and therefore, make a plan as specific as possible. Set some goals for success, really. Topic – Getting your head into 2019 Mentor – Amber Werchon What worked? What didn’t work? Dump or improve Marketing Monday […]

VIDEO – Turning Leads into Customers – Chris Smith

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Chris Smith, USA Today best-selling author of The Conversion Code, co-founder of Curaytor, speaker, and speaker, with Turning Leads into Customers. Based upon his book The Conversion Code and his extensive experience as an inside salesperson as well as the co-founder of Curaytor, Chris Smith shares the secrets that will allow you to turn those […]

Use rejection as a motivator

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You need to sit down and really think through the responses, the questions, the mood, just how you read the play, what you could’ve done differently. Topic – When ‘no’ means ‘maybe Mentor – Leanne Pilkington Replay the event Look for how to do it better Ask them to tell you Transcript: Kevin:   I promised yesterday […]

Turning a ‘no’ into a ‘yes’

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They’re rejecting what it is that you’re offering at the time, or maybe the way that you’ve offered it. So you need to try and move from a no to a yes, you need to understand what else they need from you. Topic – When ‘no’ means ‘maybe Mentor – Leanne Pilkington Ask to understand What […]

VIDEO – Digital twin – cities of the future – Michelle Zamora

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Our feature guest this week in the show is an award winning, data driven Chief Marketing Officer and business strategist with twenty years of experience in marketing, sales, analytics and leadership. Prior to joining Willow and Ridley as Global Chief Marketing Office, Michelle Zamora held a similar role at IBM. Michelle’s experience and first-hand knowledge […]