What the outstanding auction agents do that the others don’t

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Great auction agents work very closely with their buyers to the extent they almost know where the bidding will open and where it will get to. Topic – Smarter Auctions Mentor – James Bell Understand buyer behavior Move quickly during the auction if required to engage the seller Not rushing the seller or buyer on […]

Where agents fail in the lead up to auction day

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Poor feedback and unrealistic expectations given to the owner based on feedback that has been designed to either back up the agents original appraisal to get the listing or a need to have the owners happy throughout the campaign. Topic – Smarter Auctions Mentor – James Bell Lack of working with buyers and education Wrapping […]

How important is the auctioneer on the day?

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The auctioneer is simply there to facilitate the open negotiation that is the auction platform  and read the buyer behaviour to execute the auction call. Topic – Smarter Auctions Mentor – James Bell There is no magic wand or rabbit in a hat The secret to a higher clearance rate Agents should handle the bidders […]

Keys to managing buyer expectations before an auction

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As auctions are growing as a method of sale it is important buyers are educated about the process Topic – Smarter Auctions Mentor – James Bell Supply them with good content Get them to go to other auctions in the area Explain to them well in advance if it is a one bidder auction Organise […]

Why aren’t you using video on Facebook?

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Anyone who watches your video is demonstrating interest. You can then put an ad in front of them and here is how. Topic – 5 ways agents get Facebook wrong Mentor – John Hellaby Most powerful medium on Facebook Treble your audience at no extra cost Connecting on an emotional level Re-targeting those who watch […]