“Reach” is the next level

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As we continue to look at the different forms of growth with Jacob Aldridge, today he discusses expanding your reach but not just by extending into other suburbs. Topic – Growth is the most dangerous word in business Mentor – Jacob Aldridge What if you are below capacity, but have the market share you want? […]

It is not a nice way to refer to sellers but it is true

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You will get some more key stats today that will help you get selected as the selling agent because of your success at the digital interview. The Digital interview Mentor – Grant Turner Google stalkers Keyword optimization Mobile friendly Property Management – The Landlord Insights by realestate.com.au teaches us something about the importance of good […]

Use ‘smart data’ to get ahead of the pack

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Big data is dramatically changing the effectiveness of cold calling by real estate agents by identifying those property owners who are most likely to list their homes. Topic  – Australia’s best consumer behaviour insights Mentor – Kylie Davis Big data changes the effectiveness of cold calling Identifies that owners are likely to want to sell […]

Why LinkedIn is soooooo different!

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Colin Anstie from Raging Digital says that we ignore LinkedIn at our own peril. Mastering Social Media Colin Anstie – CEO – Raging Digital LinkedIn for Real Estate Agents Different profiles Branding Property Management – We look at the challenges facing property management business at present with Shannon Davis whose Brisbane based business is growing […]

Operating in a tight market

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One of the things that Dane Atherton has noticed is how good people adapt to a tight market. Whether it’s tight with a shortage of listings or a shortage of buyers. He says great agents do more not less. Industry changes and how they are impacting us Dane Atherton – MD Harcourts Coastal When the […]

Measuring a successful prospecting plan

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So you think you have a good prospecting plan? Today we will give you some hints as to how you can measure its effectiveness and the disciplines you need to develop around its implementation. Failing to plan is a plan to fail Mentor – Jess Densley – Discipline Coach The ratio to measure success The […]

What to do if your strategy is not working

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The definition of insanity is doing the same thing day in and day out and expecting a different result. If that’s true, then why do we continue with a marketing strategy that isn’t working? Mark Frater today talks about developing the right strategy and being flexible if it doesn’t work. Building a solid business foundation […]

Bots working for agents

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Kylie Davis is with us again today with more insights from the Inman Connect conference she attended recently. You will hear about where agents fit in to the new ways that property buyers will search and how we will pick up their information and communicate with them. It is an interesting look at the future. […]

What parts of your business can you outsource?

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Stephen Atcheler breaks down the outsourcing model to show how it works for both agents and companies. He says anything you can do on a computer can be outsourced.

Setting up a geographical database

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Every business will say it has the database but what makes a good database and one that is worth real money? Not building and maintaining a good database is one of the leakage areas Jess Densley has identified. We discuss that this morning.