Features and benefits | Buyers are sellers | It’s not about you

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Are bullet points in an ad a good idea?  Karen Hutton says yes but there are some points to watch. Ray Wood has a tip on social media and Michael Sheargold has some good reasons not to ignore buyers. Coach – Karen Hutton – Writing Killer Copy Bullet Points Incorporating benefits Not just features Working […]

Build on the headline | When someone lists | Engaging email subjects

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Michael Sheargold continues to talk you through ‘upgrade week’ when we look at what happens when someone lists, Karen Hutton tells us how to build a better headline and Ray Wood looks at your email subject line. Coach – Karen Hutton – Writing Killer Copy Body Copy How to build on the headline and summary […]

Social Media NOT Business Media | Any role can be modelled | The authority position

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It’s possible to model just about any role and provide a similar type of interview guide as well as a list of what this person should look like personality wise, so that you can get a good feel for the type of person you’re looking for. Coach – Martyn Rogers – Recruiting with an ‘edge’. […]