I am constantly amazed at how many real estate agents are content to watch what others do – and do the same even though they don’t achieve great results.
Others will see what successful people do and draw judgement. Say things like – ‘that won’t work here’ or ‘I tried that and it didn’t work’.
You know the thing I have noticed is that good performers are prepared to swim against the tide. Let me explain…
Most agents thrash around in the same pool trying to earn a living. Some succeed while others get tired of all the thrashing. Some go with the flow – do what others are doing and expect a better result – crazy – while the clever ones, put their head up and look for better water.
They head up stream.
As they do, they notice they:
- Get stronger
- Have less competition
- The air is clearer
- There is less competition for the same food.
We all fish in the same pond – just that some use fresher bait!
A pond ‘upstream’ is a great place to be but it requires effort and breaking away from the pack.
Here is something else you should remember:
Like in the dictionary – in business – “effort” comes before “success”.