Features and benefits | Buyers are sellers | It’s not about you


Are bullet points in an ad a good idea?  Karen Hutton says yes but there are some points to watch. Ray Wood has a tip on social media and Michael Sheargold has some good reasons not to ignore buyers.

Coach – Karen Hutton – Writing Killer Copy

  • Bullet Points
  • Incorporating benefits
  • Not just features

Working Smarter – Michael Sheargold – This is UPGRADE Week

  • Buyer management
  • 2 in 10 buyers are sellers
  • 3 strategies
  • Preparation not in isolation – it’s in competition

Skill – Ray Wood on social media – Keep it about your community.

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