Pulse check on your listings

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Successful agents know that it’s not a matter of how much stock you have, but the quality of the stock in your portfolio. Here are some of the questions you should ask before you take on a new listing and a ‘pulse check’ you should run regularly over your current listing stock. As a general […]

Miss the first week and you miss the market.

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It is that simple.  You need to be ready when you list a property because the first 7 days are critical. A simple piece of research done in New Zealand revealed that a quarter of all viewings on a property take place in those first 7 days. The reason for this is not difficult to […]

Is it a listing or a liability?

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Don’t kid yourself.  Not every listing is GOLD! Very few listings come to the market as hot listings.  It takes skill and time to bring a property to market that is attractive to buyers. Real buyers know value and if you suggest a new overpriced listing is ‘hot’ or ‘won’t last’ or is ‘fresh’, or […]

Learn to swim upstream

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I am constantly amazed at how many real estate agents are content to watch what others do – and do the same even though they don’t achieve great results. Others will see what successful people do and draw judgement.  Say things like – ‘that won’t work here’ or ‘I tried that and it didn’t work’. […]

Why most sales training is a waste of time

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I vividly remember my first month in real estate.  Bloody frightening! Like most people, I was enrolled in a training course to teach me everything there was to know about being a successful real estate agent.  The course went for 5 days!  In just 5 days all my questions would be answered and I would […]