Don’t make your profile look like a dating site bio

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Agents don’t need profiles. What is more appropriate for a listing proposal? Topic – What to give a potential seller Mentor – Martin Grunstein It is not about you Forget the ‘puffery’ What is it in for THEM?

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The race to the bottom – don’t join in

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Try selling stress management as your product.  That is how you can stand out Topic – What is your product? Mentor – Martin Grunstein Sell intangibles instead of commodities It is not hard – just do the small stuff Find out what is the biggest problem sellers face and then solve it

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You are judged by ‘real life’ experiences

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The tripadvisor phenomenon and how it affects real estate agents. Topic – The ‘referral agent’ site is the future Mentor – Martin Grunstein It is not what you say about yourself You can’t change how people make decisions You need to control the perception of how people look at you Property Management Matters with Tara […]

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Why we have to work so hard to justify fees

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Cynicism in the marketplace leading to agents having to work harder to justify their fees. Topic – How not to have to drop fees to compete Mentor – Martin Grunstein People are becoming less believing What happened to the one percenters? The market will always think you overcharge – get used to it Marketing Monday […]

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Setting the auction up to sell on the day

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Success does not just happen.  It takes planning and strategy. Topic – Your part in the auction success Mentor – Justin Nickerson Skill needs a plan The 72 hour deadline Set the reserve early and give buyers a reason to bid

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Blogs

PM Secret Shopper Shocker

Recently on REUNCUT, Tara Bradbury from BDM Academy, told us about a secret shopper exercise she did on behalf of one of her property management clients.   She shopped 15 agency businesses with property management departments, that compete with her client, to test their presentation and follow up skills with a potential investor/landlord.  Brace yourself for […]

Pulse check on your listings

Successful agents know that it’s not a matter of how much stock you have, but the quality of the stock in your portfolio. Here are some of the questions you should ask before you take on a new listing and a ‘pulse check’ you should run regularly over your current listing stock. As a general […]

Miss the first week and you miss the market

It is that simple.  You need to be ready when you list a property because the first 7 days are critical. A simple piece of research done in New Zealand revealed that a quarter of all viewings on a property take place in those first 7 days. The reason for this is not difficult to […]

VIDEO – The 6 things that made Kevin Turner sit up and take notice – Ray Wood

Technology has obviously changed in the last little while but some of those most important things that make good agents great really haven’t changed. Kevin Turner has done a gazillion interviews over the last 14 years and he talks about the things that stand out for him; the highlights in the last 15 years. In […]

Is it a listing or a liability?

Don’t kid yourself.  Not every listing is GOLD! Very few listings come to the market as hot listings.  It takes skill and time to bring a property to market that is attractive to buyers. Real buyers know value and if you suggest a new overpriced listing is ‘hot’ or ‘won’t last’ or is ‘fresh’, or […]

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