Use a post script + Attitude first

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We have asked the question before but it is worth re-visiting. Are leaders born or can they be created? Tim Eaton gives his view.

Karen Hutton reminds herself about a great underused tool in copy writing.

Coach – Tim Eaton – Formula for success

  • The hub of the wheel
  • Are leaders born?
  • What the ‘best’ work at perfecting

Working Smarter – Karen Hutton – Ads that get action

  • Use a P.S.
  • Send them back to the copy
  • Use it as a feature

Friday Comment – Mark Frater says that success does not come easy, so what price are you prepared to pay?

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