VIDEO – The Role of Technology – Mark McLeod


One of the themes that’s come out in the recent INMAN conference is the whole need for a single system to guide the agents and make the customer process easier. Mark McLeod – CEO of Growth at Ray White – joins Kylie Davis from Core Logic and discusses how Ray White has successfully been ahead of the curve in this area.

In this 9-minute video, you will learn:

  • What role technology plays in Ray White’s business philosophy
  • How easy or difficult technology will be in the future
  • How to implement new technology platforms smoothly
  • Mark’s thoughts on the issue “Is it the technology driving the agents or the other way around?”
  • Mark’s advice to agents who are trying to work out what technology to go with

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